Earth to startups: They won’t come just because you’re on social media
Earlier this week, we explained that so many startups fail because they adopt a “build it and they will come” mentality and neglect to define the market opportunity for their product [...]The post...
View ArticleApril Roundup: What does it take to get technology to market?
Thank you for being with us for the third month of our new blog. Although a bit late, here is a recap of our posts from April in case you missed them, beginning with, in chronological order, the latest...
View ArticleAugust roundup: What does it take to get technology to market?
Thank you for being with us for the seventh month of our blog. In case you missed them, here is a recap, in chronological order, of our posts from August, which covered a great swath of topics,...
View ArticleSeptember roundup: What does it take to get technology to market?
Thank you for being with us for the eighth month of our new blog. In case you missed them, here is a recap of our posts from September in chronological order. Last month, we concluded our...
View ArticleAchieving marketing escape velocity
It was with a mixture of delight and trepidation that I learned a few months back of technology visionary Geoffrey Moore's new book, Escape Velocity. You see, I've been using the phrase for years to...
View ArticleNovember roundup: What does it take to get technology to market?
Thank you for being with us for the 10th month of our blog. In case you missed them, here is a recap of our posts from November [...]The post November roundup: What does it take to get technology to...
View ArticleWhy I heart tech marketing
Ah, tech marketing. How do I love thee? Let me count the ways [...]The post Why I heart tech marketing appeared first on Francis Moran & Associates.
View ArticleWhy I hate tech marketing
Two weeks ago, with more than a deliberate nod to Valentine's Day, I wrote about why I love working in technology marketing. I have spent most of my 25-year career in this exciting, dynamic and...
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